Nearly 80% of shoppers
Buyers want stores
that are tech-savvy.![Cellular phone (iPhone)](/content/dam/insight-web/en_US/services/CustomerEngagement/images/section3-phone.png)
58%
with handheldmobile computers
44%
with mobile
point-of-sale
devices2
![Plus sign to show more content on the phone](/content/dam/insight-web/en_US/services/CustomerEngagement/images/plus-icon-s3.png)
![Cloud statistics](/content/dam/insight-web/en_US/services/CustomerEngagement/images/section3-cloud.png)
![Plus sign to show more cloud information](/content/dam/insight-web/en_US/services/CustomerEngagement/images/plus-icon-s3b.png)
13%
discount in revenue3
84%
of CIOs
![Computer screens and cell phones](/content/dam/insight-web/en_US/services/CustomerEngagement/images/section4-screns.png)
say mobile solutions are a critical investment to get closer to customers.4
70%
of consumers
![lips with speech bubble](/content/dam/insight-web/en_US/services/CustomerEngagement/images/section4-lips.png)
![Plus sign to show what they're saying](/content/dam/insight-web/en_US/services/CustomerEngagement/images/plus-icon-s3b.png)
Mobility matters to your business.
Digital platforms play a big role in customer engagement and business success. And ease of use is important, too. Many businesses are unable to support a unified-commerce customer journey, making it vital to use the right people, processes and tools to create seamless experiences.
Data is your
business’s
greatest ally.
One of the biggest breakthroughs in marketing history is the emergence of customer analytics. And since
74% of customers are willing to share their age, likes, dislikes and purchasing history
with retailers,2 it’s key to properly interpret this data to make more personalized offerings.
How prepared are you to serve your customers better?
Think about your own customer engagement strategies. How much do you agree with these statements? We’ll help you assess your business today and drive future growth.
![Animation of people talking](/content/dam/insight-web/en_US/services/CustomerEngagement/images/Insight_CE_Section5.gif)
Ready to improve your customer experience?
Talk to an Insight specialist to see how we can help your business run smarter.
1 Lobaugh, K., Simpson, J. & Ohri, L. (2015). Navigating the New Digital Divide: Capitalizing on Digital Influence in Retail. Deloitte.com.
2 Zebra Technologies. (2015). Zebra 2015 Global Shopper Study. Zebra.com.
3 Sorenson, S., & Adkins, A. (2014, July 22). Why Customer Engagement Matters So Much Now. Gallup Business Journal.
4 Balboni, F., Berman, S.J. & Korsten, P.J. (2014, July). The Individual Enterprise: How Mobility Redefines Business. IBM Institute for Business Value.
5 Gunelius, S. (2014, Feb. 12). Data Proves Word-of-Mouth Marketing Works. Aci.info.